Brian Fleming

Twine Health (acquired by Fitbit)

Twine is a mobile and web platform focused on connecting patients with their healthcare. Twine works with organizations providing health coaching and primary care to self-insured employers and consumers. The Twine platform and coaching model results in unparalleled patient activation, behavior change and outcomes across all conditions. Provider sites using Twine have seen patient populations get 91% to reach target blood pressure, 95% weekly active users, and 100 net promoter score.

As one of two initial hires, Twine started as a collection of research papers, clinical trial prototypes and sketches. After absorbing the research, and in collaboration with the CEO, planned, documented, and help build the first feature set to productize the offering.

As owner of the road map, main responsibility is to spec, design and prioritize all feature and enhancements to the software platform. I work closely with the customer success team to process feedback from the field and ensure we are responding to customer needs. Contribute directly to the engineering team to not only monitory quality and accuracy of feature development, but also as the primary presentation layer engineer by authoring CSS, html, iconography and animations.

Formed an internal product team, a multidisciplinary team whose mission is to coordinate the definition of the Twine experience, assemble it, and deliver it to the users, while being a resource to facilitate connections between the Twine teams. The team consists of health care content expert, design and engineering resources.

The product team owns new customer training as well as setup and maintenance of internal tools for Finance (Chargebee) Marketing (HubSpot) Customer success (Zendesk) and engineering (Zenhub).

Tracelytics (acquired by AppNeta, now SolarWinds’ TraceView)

Tracelytics Tracelytics is a SaaS solution for full stack application performance management. Tracelytics collects information about web application performance from front-end load balancer to database, even across layers and hosts.

I helped guide Tracelytics from hand sketched wireframes, through prototypes, pixel perfect visual design, to completed web app. The result of this process was Tracelytics being acquired by Appneta in June 2012.

As UX lead for Tracelytics. I work with product management to scope and define user interface projects, while producing PRD, wireframes, interactive prototypes and visual designs for engineering. I also take primary lead on html and less(css) production.


pageguide With Tracelytics, I published the popular pageguide.js. An interactive on-page contextual interface guide, first developed for Tracelytics, but released as an open-source project: check it out on github.


burndown Harnessing the power of the mighty Github API, Burndown provides a dead simple way to generate a burndown chart for any Github milestone. This is helpful for tracking both progress and performance, as well as identifying what work remains. Github is great for source and issue management, but it’s a bit lacking for project management. Working with another front end developer I provided the design from icon to page layout for burndown. see it in action at or check out the repo on github.


As primary UX architect for Yottaa, I provided all assets from wireframes and design specification through pixel accurate designs for Yottaa’s Beijing based engineering team. Working with the VP of product to conceptualize and document all features for

1000 Cranes of Hope

1000 Cranes of Hope is an online monument that contains the collective wishes of patients, caregivers, health care providers, and Millennium employees, who all stand together in the fight against cancer.

My responsibilities for this project was all backend database work, front end UI development and integration of flash pieces. There is a custom cms associated with this project, allowing Millennium administrators to monitor all user interaction with the site.

This is a hybrid .NET Flash site coded in C# utilizing jquery as the javsacript framework. The site relies heavily on .NET ajax to communicate with the Flash components.

Conversen 4.0 (acquired by Experian)

Conversen is a multi-channel marketing platform

I directed the interface and user experience overhaul of Conversen’s primary SaaS offering, guiding the UI from an xml/xslt based system to a standards based .NET implementation, focused on optimized css and javascript utilizing a combination ajax/webforms methodology

Zoosa (no longer doing business)

I served as primary designer and developer for Zoosa. Zoosa was a .NET 3.5 site utilizing JQuery as a javascript framework, and .NET webservices for ajax.

This organization is no longer active...for posterity:
Zoosa’s primary goal is to bring transparency to corporate CSR and to the education, nonprofit, and “green” sectors by providing professionals with a single location to quickly find all social enterprise information, opportunities, people & organizations. To accomplish this goal, we aggregate content from high quality partner sites to Zoosa and rely upon our network of socially responsible professionals to fill in the information gaps.

Gillette Young Guns (site no longer live)

The Gillette Young Guns was a marketing promotion site highlighting rising stars in Nascar who were sponsored by The Gillette Company.

Winner, 2007 MITX Award for Entertainment/Sports
I served as primary developer for this project

This site is no longer active...for posterity:

Red Sox Central (internal web service)

Red Sox Central is an internal only ticketing system for employees requesting tickets to home Red Sox games.
I served as primary developer for this project

color color everywhere and not a drop to drink